Google Finally Told Us How To Rank In AI Search. Most SEOs Won't Like The Answer.
Everyone wants AI Search citations. Google finally explained how they happen. Here's what actually matters and what most SEO advice gets wrong.
Hey, I'm Kashyap Rathod. Marketing strategist and SEO specialist from Ahmedabad, India. Five years of helping businesses grow through content, social media, SEO, and now AI search. My background is blogging-first, which means I learned how to write for people before I learned how to write for algorithms.
Over the years I've worked across startups, agencies, and growth teams on everything from technical audits and topical authority builds to paid campaigns and content strategy. I also build free SEO tools when something annoys me enough to fix it. I write when I have something worth saying. Most of what you'll find here is the stuff I wish existed before I had to figure it out myself.
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Gujarat Technological University
Bachelor of Engineering in Computer Science
Everyone wants AI Search citations. Google finally explained how they happen. Here's what actually matters and what most SEO advice gets wrong.
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